The client
Founded in 1989, ASUS is a Taiwanese consumer tech giant, specialising in high quality personal computers, laptops and computing hardware. ASUS also has two phone ranges, the ROG Phone and Zenfone lines, with the former a specialist gaming phone.
THE GOALS
ASUS ROG Phones became the leading device for mobile gaming through unrivalled performance and a specialised design.
The primary objective of the ROG Phone 8 launch campaign was to appeal to the core gaming market through a targeted news and reviews campaigns.
ASUS also wanted to promote a sleek new design to a more general audience through coverage in the mainstream media.
THE SOLUTION
Working with the ASUS team, Spreckley organised:
- Exclusive in-person pre-launch media briefing and virtual launch event
- Product review programme across UK and Ireland
- Circulation of review samples to tier one media pre and post launch
- Distribution of press materials to secure news coverage of the initial announcement and launch
- Conducted an influencer campaign, collaborating with gaming KOLs
THE ACHIEVEMENTS
ROG Phone 8 campaign results:
- Arranged in-person launch event for 7 select journalists
- 17 reviews secured in tier one media, with a combined audience of over 320 million
- Reviews in dedicated gaming titles, including GamesRadar+ and Pocket Tactics
- Delivered 4 brand partnerships with gaming influencers
- National review coverage in Forbes and The Daily Express