THE CLIENT
Penfold is a digital workplace pension provider on a mission to help everyone save enough for a comfortable later life. Designed to make pension saving effortless, Penfold’s platform combines cutting-edge technology with award-winning customer service to give savers greater control, clarity, and confidence over their retirement planning.
THE GOALS
Penfold was looking to be established as “the UK’s most engaging pension provider” in mainstream UK media, positioning engagement as the key differentiator that drives better retirement outcomes.
Spreckley had the challenge of building Penfold’s media footprint, by spreading awareness of its workplace pension offering, reinforcing its expertise in the pensions market and addressing key challenges facing savers.
THE SOLUTION
Spreckley started by contributing to Penfold’s media programme with regular thought leadership content, rapid response quotes, press releases, media alerts, speaking opportunities and interviews with the CEO.
Since November 2025 in its first month of the partnership, Spreckley secured more coverage in the first month of engagement than Penfold had achieved in the entirety of the previous year.
Starting the campaign with a bang, Spreckley secured national coverage ahead of the autumn budget. This began with a budget pension predictions press release, which led to an interview with Chris Eastwood, CEO and co-founder of Penfold, on GB News.
Following this, the team conducted a pre- and post-budget snap poll with Penfold’s customers and shared the findings with the press.
THE ACHIEVEMENTS
Highlights included:
- 155 pieces of coverage secured in month one of engagement, with an average domain authority of 53 in November 2025.
- Coverage in key tier one titles including The Birmingham Mail, LBC, GB News, Pensions Expert, TechRound, The Independent and Pensions Age.
- Increase in web traffic to Penfold’s website by securing coverage in leading business, finance, pensions and personal finance publications.