A press tour – conducted over five days – saw SMART being introduced to over 25 press and analysts and over 45 press mentions as a result.
SMART attended SNW Europe in October and conducted a further 15 interviews over two days, Spreckley also secured two speaker slots and organised a private dinner for ten media at the event.
In the space of six months SMART conducted briefings with 10 analyst houses.
Four product reviews established and published.
Over 180 press cuttings were generated in a six month period in the UK, France and Germany.
SMART Storage Systems won its first European storage award – the SVC SSD product of the Year.