The Client
SMART STORAGE SYSTEMS
SMART Storage Systems was a solid state disk manufacturer with ground-breaking technology (now owned by SanDisk).
The Goals
With no historic footprint in its target European markets of the UK, France and Germany, SMART Storage Systems appointed Spreckley to launch and introduce the company and its technology to create excitement among the press and analyst communities, as well as build brand awareness among IT professionals.
Achievements
With its GlobalComm partners in Paris and Munich, Spreckley created a PR strategy that included an aggressive strategy of media and analyst outreach, ensured a presence for SMART Storage Systems at European storage events and exhibitions, and undertook a targeted awards programme.