The Client
TMAXSOFT
TmaxSoft is a South Korean major software company with domestically developed total enterprise software solutions, competing with the global software powerhouses such as Oracle and IBM.
The Goals
To launch TmaxSoft in the UK alongside a larger global campaign that included Singapore, Brazil and Russia, therefore driving awareness of the company and its products among trade media and ultimately, IT resellers, and CIOs.
Achievements
An initial launch was followed with a proactive programme of market-driven thought leadership campaigns, channel communications, research, and product announcements.
In addition Spreckley built and maintained the entire UK social media programme for TmaxSoft including LinkedIn, Twitter and Facebook.
