A Public Relations Agency in Central London offering PR Consultancy specialising in B2B, Consumer and IT Public Relations and Public Affairs.
TmaxSoft is a South Korean major software company with domestically developed total enterprise software solutions, competing with the global software powerhouses such as Oracle and IBM.
To launch TmaxSoft in the UK alongside a larger global campaign that included Singapore, Brazil and Russia, therefore driving awareness of the company and its products among trade media and ultimately, IT resellers, and CIOs.
An initial launch was followed with a proactive programme of market-driven thought leadership campaigns, channel communications, research, and product announcements.
In addition Spreckley built and maintained the entire UK social media programme for TmaxSoft including LinkedIn, Twitter and Facebook.
A UK launch campaign targeting the end user media generated over 50 press mentions.
A channel campaign that has led directly to new partners and value-added resellers signing up.
A one-on-one series of networking opportunities introducing TmaxSoft to leading trade bodies, industry associations and potential partners.
Content created for all social media routes to market.
Over 10 analyst briefings including Gartner and Frost & Sullivan.
Launched a series of disruptive thought leadership campaigns aimed at challenging the market leading brands which led to a number of sales and channel opportunities.