29 Jan 2015

Spreckley creates a dynamic market entry campaign for TmaxSoft

The Client


TmaxSoft is a South Korean major software company with domestically developed total enterprise software solutions, competing with the global software powerhouses such as Oracle and IBM.


The Goals

To launch TmaxSoft in the UK alongside a larger global campaign that included Singapore, Brazil and Russia, therefore driving awareness of the company and its products among trade media and ultimately, IT resellers, and CIOs.


An initial launch was followed with a proactive programme of market-driven thought leadership campaigns, channel communications, research, and product announcements.

In addition Spreckley built and maintained the entire UK social media programme for TmaxSoft including LinkedIn, Twitter and Facebook.

Launch campaign

A UK launch campaign targeting the end-user media generated over 50 press mentions.


Channel campaign

A channel campaign that has led directly to new partners and value-added resellers signing up.

Introducing TmaxSoft

A one-on-one series of networking opportunities introducing TmaxSoft to leading trade bodies, industry associations and potential partners.

Social media

Content created for all social media routes to market.


Analyst briefings

Over 10 analyst briefings including Gartner and Frost & Sullivan.

Thought leadership

Launched a series of disruptive thought leadership campaigns aimed at challenging the market leading brands which led to a number of sales and channel opportunities.