Verifying TrueProfile.io’s UK presence

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1

The Client

TRUEPROFILE.IO

TrueProfile.io works with employers and international job applicants to enhance human resource processes through a fully digital, on-demand Primary Source Verification (PSV) solution. TrueProfile.io removes the friction of ever-repetitive background checks and replaces it with a broadly accepted standard that connects applicants with employers in a secured and trusted environment. This is achieved through cutting-edge blockchain technology to securely verify applicant qualifications for prospective employers. The PSV process ensures that all of the candidates’ credentials are authentic and issued by an accredited institution.

2

The Goal

TrueProfile.io was well established in the Middle East with regulators and enterprises in the region and is particularly known in the healthcare and public sector markets. However, TrueProfile.io wanted to expand its presence in the UK, replicating the awareness in the Middle East and establishing itself as the go-to supplier for proof of verification and the recruitment of verified staff to UK regulators and NHS recruiters. Additionally, TrueProfile.io wanted to raise the awareness of its services towards medical staff around the world who are keen to work in the UK.

The success of the campaign would be based on increasing TrueProfile.io’s share of voice.

3

The Solution

Spreckley executed a media relations campaign focused on raising awareness of TrueProfile.io to its key personas. This mainly consisted of securing thought leadership articles, positioning TrueProfile.io’s experts within target media, consisting of those within the healthcare, public sector and recruitment sectors.

4

Achievements

Share of Voice

Over an initial three-month period, TrueProfile.io’s share of voice increased from 0% to 40%, against 16 other competitors

#1 in the media

Since initiating the UK PR campaign, TrueProfile.io consistently ranked as the #1 commentator in the media against its competitors

Byline articles

11 bylined articles were secured within the initial three months, in key trade titles, including the likes of Healthcare Manager, Healthcare Global, HR Review and SC Magazine

Coverage

Coverage included the likes of; Information Age, Health Tech Digital, HR News, Recruiter, Open Access Government, IT Reseller and Global Recruiter