8 Jan 2015

Spreckley helps to position Databarracks as a G-Cloud influencer

The Client


Databarracks provides Infrastructure as a Service (IaaS), Disaster Recovery as a Service (DRaaS) and Backup as a Service (BaaS) from the UK’s most secure data centres.




The Goals

To be heard above the noise of other suppliers on the G-Cloud procurement framework, in order to drive awareness of the Databarracks brand as a supplier to the public sector, and therefore experience a positive direct impact on business growth.


In the course of just over a year, Spreckley took Databarracks from being ‘another G-Cloud supplier’
to being a recognised thought leader on the cloud procurement and a company that the press were keen to get in front of to discuss the current status of the G-Cloud.

National coverage

Over 60 pieces of high profile thought-leadership coverage across national, technology and 
vertical press.

Media briefings

Media briefings including the Daily Telegraph, The Guardian, Wall Street Journal Europe, Local Government News, Computer Weekly and MicroScope.

Analyst briefings

Briefings with analyst firms including IDC, 451 Group, Forrester, Quocirca, Freeform Dynamics and TechMarketView.

Cabinet Office contact

Direct contact with the Cabinet Office as a result of the media work undertaken by Spreckley.