8 Jan 2015

Spreckley creates integrated content marketing campaign for eg solutions

The Client


eg solutions plc is a global pioneer in the back office optimisation space, providing historic, real-time and predictive operational management intelligence, particularly for the financial services sector.


The Goals

As a long-standing Spreckley client, eg solutions tasked the agency with transforming its sales messaging from a technology/product approach to a solutions angle, including segmenting the financial services market to better target the audience with the correct language and tactics.


Spreckley delivered an integrated content marketing campaign, including targeted email campaigns, intelligence papers, thought leadership by-lined articles and media outreach, blog and Twitter content, and campaign microsites.

Promotional campaign

A promotional campaign was established with leading industry website ‘’ to drive content and in-bound sales.

Media outreach

Media outreach was supported by analyst briefings and social media content.

Sales leads

Inbound sales leads have leapt x 10 in under three months.


Cross-selling to existing clients now happening for the first time.


Upgrades on existing site licenses also up x 10 in under four months.