The Client
EG SOLUTIONS
eg solutions plc is a global pioneer in the back office optimisation space, providing historic, real-time and predictive operational management intelligence, particularly for the financial services sector.
The Goals
As a long-standing Spreckley client, eg solutions tasked the agency with transforming its sales messaging from a technology/product approach to a solutions angle, including segmenting the financial services market to better target the audience with the correct language and tactics.
Achievements
Spreckley delivered an integrated content marketing campaign, including targeted email campaigns, intelligence papers, thought leadership by-lined articles and media outreach, blog and Twitter content, and campaign microsites.