8 Jan 2015

Introducing US storage player Gridstore to Europe – Spreckley ‘nodes’ how to do it

The Client


Gridstore is the leader in software-defined storage that is purpose-built for virtualisation, and designed to accelerate applications in virtualised environments.


The Goals

As a well-established storage leader in its place of origin but with very little presence in EMEA, the US, Gridstore wanted to inaugurate a similar reputation in the UK without the resources that it had across the Atlantic.


Spreckley organised an introductory press and analyst tour in the UK, and the Nordics, alongside a thought leadership campaign and ongoing corporate profiling.

150+ coverage

Over 105 pieces of coverage secured in six months, including key titles such as Information Age, Computer Weekly, Sunday Business Post (Ireland), MicroScope and Channel Pro.

Key briefings

Key briefings undertaken with The Register, Computer Weekly, Storage Magazine, IT Europa, Channel Pro, Gartner, 451 Group, Quocirca and Freeform Dynamics.

The 'One to Watch'

Gridstore firmly established in the EMEA storage market, a favourite of industry analysts and being tipped as a ‘One to Watch’ by industry experts.