Before progressing with the main activity of launching the whitepaper content, Spreckley launched Workforce Dimensions to Kronos’ key vertical markets. This secured coverage in tier one media across the vertical sectors and introduced the key journalists / publications to Kronos.
Spreckley created four vertical sector whitepapers for the manufacturing, retail, logistics and services sectors. These whitepapers provide valuable content for promoting Kronos’ understanding of vertical markets and their specific challenges, as well as how organisations can combat these key challenges in workforce management.
These papers are hosted on the Kronos website, providing a lead generation tool and are used as a direct sales tool as well.
Alongside the whitepapers, Spreckley drafted launch releases for the key vertical markets and produced a two-month pipeline of social media content, as well as email campaign content for Kronos’ database.
In addition to the central activities, Spreckley secured introductory briefings with key regional analyst houses.