13 Aug 2018

Kronos influences the influencer campaign

The client

Kronos is a leading provider of workforce management and human capital management cloud-based solutions. Kronos’ industry-centric workforce applications are purpose-built for businesses, healthcare providers, educational institutions, and government agencies of all sizes. Tens of thousands of organisations – including half of the Fortune 1000 – and more than 40 million people in over 100 countries, use Kronos every day.

The goals

To raise awareness of and build the reputation of Kronos within the UK manufacturing, retail and services & distribution sectors.

The achievements

Launch press releases

Before progressing with the main activity of launching the whitepaper content, Spreckley launched Workforce Dimensions to Kronos’ key vertical markets. This secured coverage in tier one media across the vertical sectors and introduced the key journalists / publications to Kronos.

Whitepaper content

Spreckley created four vertical sector whitepapers for the manufacturing, retail, logistics and services sectors. These whitepapers provide valuable content for promoting Kronos’ understanding of vertical markets and their specific challenges, as well as how organisations can combat these key challenges in workforce management.

These papers are hosted on the Kronos website, providing a lead generation tool and are used as a direct sales tool as well.

Additional content

Alongside the whitepapers, Spreckley drafted launch releases for the key vertical markets and produced a two-month pipeline of social media content, as well as email campaign content for Kronos’ database.

Analyst relations

In addition to the central activities, Spreckley secured introductory briefings with key regional analyst houses.