A number of FoI requests were submitted to over 80 local authorities in England and Wales in an attempt to ascertain how many empty shops there were in those councils. Questions were also asked to identify how much money was being lost to local authorities as a result of store closures.
The results pointed to a void rate of just under 16%, with over 85% of councils responding to the request.
With strong and verifiable data Spreckley was able to produce a series of content assets aimed at the media including campaign press releases, interviews and OpEds.
Coverage hit nationals such The Telegraph and The Mirror and all of the retail trades in one intense week of media relations, the most successful vertical campaign Spreckley has conducted to date.
The findings have also formed an integral part of the firm’s owned content comms strategy with a major article in its corporate online newsletter, Upside.
As part of the communications programme Spreckley also advised a number of additional stakeholders in the broader market including R3, the insolvency trade body and BEIS, the Department for Enterprise, Innovations and Skills.