SYNCSORT
Syncsort provides fast, secure, enterprise-grade big data integration software that helps data-intensive organisations process information faster and smarter.
Spreckley’s strategy revolved around a combination of highly-targeted media and analyst outreach and thought leadership campaigns tailored to technology, business, and vertical media, with tactics including a press tour, research-led thought leadership campaign and event support.
Over 180 pieces of coverage across national, technology, and vertical press in the UK, France, and Germany.
By-lined articles published in Flybe Uncovered and on Guardian online, CBR cover story and CEO interview, multiple articles in Information Age and ZDNet UK, channel coverage in Channel Pro, thought leadership in The Marketer, Vanilla Plus, and Developing Telecoms.
French coverage in top technology titles L’Informaticien and LeMagIT, German coverage in Speicherguide and Heise Online.
23 media briefings, including the BBC, The Economist, Mergermarket, The Register.
Briefings with analysis firms including Bloor, Quocirca, euroLAN, and Intelligent Business Strategies.