The Client
SYNCSORT
Syncsort provides fast, secure, enterprise-grade big data integration software that helps data-intensive organisations process information faster and smarter.
The Goals
Spreckley was tasked to introduce Syncsort to the press and analyst communities in the UK, France, and Germany. Key focus areas were Syncsort’s expertise and product portfolio, the strategic business benefits of big data analytics, and the impact of the Hadoop open source platform.
Achievements
Spreckley’s strategy revolved around a combination of highly-targeted media and analyst outreach and thought leadership campaigns tailored to technology, business, and vertical media, with tactics including a press tour, research-led thought leadership campaign and event support.