A Public Relations Agency in Central London offering PR Consultancy specialising in B2B, Consumer and IT Public Relations and Public Affairs.
TELCOSWITCH
TelcoSwitch is a new player in the UK telecommunications market, targeting enterprises throughout a network of business partners. Founded by one of the best known names in the sector Russell Lux, the primary focus of the business is a services and product suite developed to resell through a partner program of like-minded businesses. With a target of on-boarding resellers at the rate of three a week, TelcoSwitch turned to Spreckley to ramp up its profile throughout the UK telecommunications channel.
The UK comms sector has long been dominated by one high profile wholesaler so for TelcoSwitch the core objective was to differentiate itself, carving out a unique proposition aimed at appealing to those resellers in the UK looking for another supplier in what was rapidly becoming a price driven, commodity based sales process.
The objectives therefore were:
Media launch: targeted series of press releases announcing the launch of the business and its service portfolio and its reseller programme.
Series of interviews with key sector press including CRN, Comms Business and Comms Dealer.
Email campaign run in conjunction with Comms Business aimed at UK telecoms resellers which ran for six months.
Programme of Profiles on the business and its key personnel.
Website content and social media platforms developed.
Secured major presence at Convergence Summit South including stand design.
Sales and marketing collateral created.
